{"id":51,"date":"2021-10-29T09:31:00","date_gmt":"2021-10-29T08:31:00","guid":{"rendered":"https:\/\/blog.enbecom.net\/?p=51"},"modified":"2023-01-25T18:23:59","modified_gmt":"2023-01-25T18:23:59","slug":"upping-your-social-media-game","status":"publish","type":"post","link":"https:\/\/www.enbecom.net\/blog\/2021\/10\/29\/upping-your-social-media-game\/","title":{"rendered":"Upping your social media game"},"content":{"rendered":"

Every social media network has its own style, terminology, and subcultures. If Facebook was the High School, Twitter would be the University, TikTok would be the nursery and Instagram the modern university canteen. So, strive to be personable, relevant, and interesting, writing specifically for each platform but avoid overly personal topics for most business posts.<\/p>\n

The following table highlights some key tips when writing content for different social media platforms.<\/p>\n\n\n\n\n\n\n\n\n
What you should think about when writing content across various social media platforms<\/strong><\/td>\n<\/tr>\n
Twitter<\/strong><\/td>\n\n
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  • Twitter is a microblogging service. Being brief is what Twitter is all about. However, Twitter doubled its original 140-character limit back in 2017, and even though the new limit is 280 characters. It doesn\u2019t mean you should use all of them<\/li>\n
  • If you need more than 280 characters to get your point across, then write it out in a blog and Tweet the link<\/li>\n
  • Use threads where you have a longer story to tell<\/li>\n
  • Post consistently<\/li>\n
  • Keep it simple<\/li>\n
  • Know your audience and try not to use jargon they may not understand<\/li>\n
  • Be engaging, talk to people as opposed to at them<\/li>\n
  • Add a well-designed image or video where you can<\/li>\n
  • Use trending hashtags to help go viral<\/li>\n
  • Add a sense of humour if you feel confident doing so \u2013 use it wisely<\/li>\n
  • Host a promotion or even a giveaway. One of the best ways to make your tweets go viral is to run a Twitter giveaway<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Instagram<\/strong><\/td>\n\n
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  • Instagram is a highly visual platform. Followers like to see captivating imagery. So, it\u2019s important that your images have context and are accompanied by good captions.<\/li>\n
  • You can\u2019t leave a clickable link in a post description, so if you want your audience to act, you have to give them a clear call to action (CTA) in the Instagram caption<\/li>\n
  • You are not limited to just three paragraphs when writing content on your Instagram captions. Instagram allows you 2,200 characters for a caption. When you hit that limit, you can\u2019t write any more content<\/li>\n
  • So, if you post an image then it is important to add content and include a backstory to explain the reason behind posting. Remember you have enough space to do this and can always add additional content in the comments!<\/li>\n
  • You don\u2019t have to use all the character limit, and like Twitter some Instagram users tend to use it like the microblogging site with more imagery and less content<\/li>\n
  • Choose the most suitable style used for Instagram<\/li>\n
  • Publishing Reels regularly will help boost your page outside your network and all organically. It doesn\u2019t have to be that time-consuming either if you keep everything in a shortened format. Reels tend to get nearly double the reach of a normal post and has more longevity on the platform, so it makes sense to take advantage of how Instagram\u2019s algorithm works<\/li>\n
  • Research and use popular hashtags that vary in size<\/li>\n
  • Depending on the size of your account. Limit yourself to four -six hashtags which can be in the main section or comments<\/li>\n
  • Write great captions and use emojis<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Facebook<\/strong><\/td>\n\n
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  • Facebook is a social networking site and is different to the other platforms discussed above as you can add an array of content from blog posts to photos, press releases, adverts, videos. You may use Facebook to either sell, educate or engage with your audience. Its one of the primary platforms after a blog site you should be using (if you aren\u2019t already)<\/li>\n
  • As mentioned earlier, it\u2019s important to write in a different style as you\u2019re talking to different audiences with different needs and expectations. It\u2019s fine to have an announcement you want to share across Facebook and Twitter but re-write it accordingly<\/li>\n
  • There are also a variety of pages you can have to engage with your audience from a fan page, to a shop, community page etc<\/li>\n
  • You can keep fans engaged by selecting a different topic for each month. Talk about and post links to sites that cover that topic<\/li>\n
  • Having a different topic you address each month demonstrates that you have a continuous online presence, making you appear much more interesting<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
LinkedIn<\/strong><\/td>\n\n
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  • Unlike other platforms, LinkedIn is a professional networking site and unlike Facebook is totally business-first. This makes sense as LinkedIn\u2019s audience usually use the platform mainly for looking to advance careers and promoting businesses and employment opportunities<\/li>\n
  • This professional networking platform is a place for the user to go looking for relevant content that helps their career and the attention is inherently more trained on business matters (as opposed to funny memes or family holiday snaps you would tend to find on Facebook or Instagram)<\/li>\n
  • LinkedIn users tend to create and share content with the intent of making themselves more visible to prospective employers, business partners, etc<\/li>\n
  • However, if you use LinkedIn, you still need to make your content stand out from the crowd\u2014and text-only posts are not the way to do that. Be sure to include images too which will encourage more comment engagement with your posts. If you have a YouTube channel, try linking to your videos from LinkedIn<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Blogging<\/strong><\/td>\n\n