It’s a good time to check that your website will be as effective as it could be in 2015. Here’s some things you should look at:
- Products and Prices: are your latest products and prices on the site? Are your products/services still competitive?
- Search Engine Optimisation: is your on and off site SEO as effective as it could be?
- Routes to buy / calls to action: is the way to ‘buy now’, or get in touch for a quote, heavily promoted – and clear – to customers?
- Social: is your site fully integrated with social media? Are you showing your social media statuses on your website?
- Site design and layout: is your site user friendly? Is everything clear? Are the colours, designs, sections etc understandable to end users?
- Security: are you using digital certificates to encrypt information being taken from your website visitors? Are you reassuring your customers with the padlock symbol?
- Newness: how up-to-date does your site look? Are you updating it regularly? Do you have a website blog? Do you have out of date information on the site? Is your copyright message still dated from years ago?
So, there’s some ideas for things you should take a look at, to help keep your website’s effectiveness levels up. We offer a full Website Healthcheck for £9.99, covering all of the above and more, and carried out by a real person (not an automated computer program) giving an honest, in-depth review of your site.