In an era where the digital landscape is perpetually evolving, it’s easy to assume that the strategies that worked yesterday may not hold their ground today. However, when it comes to Search Engine Optimisation (SEO), certain foundational pillars have stood the test of time. Despite the rapid advancements in algorithms and user behaviour, these basic SEO steps remain as crucial in 2024 as they ever were. For businesses aiming to carve out their niche in the digital expanse, understanding and implementing these strategies is non-negotiable.

1. Optimising Meta Titles and Descriptions

Meta titles and descriptions are the first impressions your website makes on potential visitors in search engine results. Crafting them with care is essential for enticing clicks while including relevant keywords to improve rankings. They succinctly inform both users and search engines what your page is about, making them as relevant now as they have ever been.

2. Keyword Research

Identifying and integrating the right keywords into your content is fundamental to SEO success. This involves understanding your audience’s search intent and the terms they use. Even in 2024, the essence of SEO still revolves around connecting users with the content that best matches their queries.

3. Creating Quality Content

Content is king – a mantra that has echoed through the SEO world for years and remains true today. High-quality, relevant content that provides value to your audience is paramount for engaging readers and encouraging shares, both of which positively impact SEO rankings.

4. Mobile Optimisation

With the majority of web traffic now coming from mobile devices, having a website that’s optimised for mobile is no longer optional. A mobile-friendly site improves user experience and is favoured by search engines, making it a critical component of your SEO strategy.

5. Speeding Up Your Website

Website speed is a critical factor for both user experience and search engine rankings. Users expect fast loading times, and search engines reward sites that deliver. Ensuring your website is optimised for speed is as crucial in 2024 as it has ever been.

6. Secure Website with HTTPS

Security is a top priority for both users and search engines. Transitioning to HTTPS not only protects your site’s data but also boosts your SEO rankings, reinforcing the necessity of a secure website in today’s digital age.

7. Internal Linking

Internal linking helps search engines discover new pages on your site and understand your site’s structure. It also enhances the user experience by providing them with additional reading options. A well-thought-out internal linking strategy is timeless in its importance for SEO.

8. Optimising Images

Images can significantly enhance your website’s user experience and SEO. Optimising images by compressing file sizes and using descriptive filenames and alt text is a practice that remains as relevant today as it ever was, helping your site perform better both in user engagement and search engine rankings.

9. Utilising Social Media Signals

While not a direct ranking factor, social media signals can amplify your content’s reach and generate more traffic to your site. A strong social media presence supports your SEO efforts by increasing visibility and engagement.

10. Regularly Updating Your Website

Search engines favour websites that are regularly updated with fresh content. This signals that your site is relevant and providing up-to-date information. A commitment to maintaining an active website is essential for sustained SEO success.


Despite the ever-evolving nature of digital marketing, these foundational SEO steps have retained their importance in 2024. Implementing these strategies is crucial for businesses looking to enhance their online visibility and drive traffic. However, navigating the complexities of SEO can be challenging. This is where our expertise comes in. With our comprehensive SEO measurement and reporting plans, we can help you track your progress, refine your strategies, and achieve your digital marketing goals. Explore our offerings today and take the first step towards unlocking your website’s full potential.

Please note: the information in this post is correct to the best of our endeavours and knowledge at the original time of publication. We do not routinely update articles.