Copywriting and branding essentials for your business

Copywriting is one of the most important parts of your brand strategy. The copy your business puts out embodies your brand’s personality. Whereas content is a way you reach your customers through blogs, social media, eBooks, or email, copy is the writing you use to call people to action. Well-written copy uses language that speaks… Continue reading Copywriting and branding essentials for your business

I like PPC and I like SEO – but which is better?

In order to grow your business online, you may be wondering whether you should invest your time and money into Pay-Per-Click Advertising (PPC) or Search Engine Optimisation (SEO). Both have their positives and negatives, but is one better than the other? Admittedly there are lots of opinions on this – and very few are particularly… Continue reading I like PPC and I like SEO – but which is better?

WordPress 6.0 Arturo is out now

The team behind WordPress have launched their latest version on the 24th May 2022, WordPress 6.0 Arturo.  Did you know that the WordPress code name is derived from the name of a jazz musician?  The previous three updates were called WordPress 5.9 Joséphine (in honour of the acclaimed jazz singer (and life long civil rights campaigner) Joséphine Baker).  WordPress 5.8… Continue reading WordPress 6.0 Arturo is out now

Post-work time when you’re operating remotely

If you’re a bit of a workaholic, it’s often difficult to determine how you should be spending your time in-between stints of office interactions. Even if you’re not used to working outside of a set pattern like some professionals, you may find that working from home, like many people post-pandemic, makes it difficult to separate… Continue reading Post-work time when you’re operating remotely